● Product Expertise since 2012

Ship
the right thing.
Faster.

I do product discovery for AI & SaaS founders who’ve already burned two months on the wrong idea. Two weeks, three offers, one free call.

Book a call → See the offers
14+
Years in product
25+
Products shipped
100+
Discovery interviews

01 — Services

Three offers.
One standard.

2 weeks · fixed fee

AI Discovery Sprint

Validate before you build. 12–15 customer interviews, AI feasibility & build-vs-buy, a prioritised opportunity map, and a build/pivot/kill recommendation.

$3,000 – $4,800
Learn more

4–6 weeks · fixed fee

MVP Strategy & Design

From insight to buildable plan. Product vision, user flows, high-fidelity mockups, a prioritised backlog, a 12-week roadmap, and a tech-stack brief.

$9,000 – $12,500
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3-month min · retainer

Fractional Head of Product

Senior PM in the room, every week. 2 days/week embedded with your team: strategy reviews, customer interviews, backlog grooming, sprint facilitation.

From $6,000 / month
Learn more

02 — The receipts

Selected work.

“Killed two of our three AI ideas in week one. The third one shipped. It’s the only feature our paying customers ever talk about.”

— Founder, seed-stage AI startup · 2025

3
AI concepts evaluated at Mozilla
2
Killed in week one
11
Weeks to ship
1
Feature customers talk about

03 — The pitch

My
Mission.

Most product consultants sell decks. I sell built things. Every engagement ends in an artefact an engineer can run with — a Figma file, a backlog, a scored opportunity map, a shipped feature. If it doesn’t end in a build, I’m not the right person.

  • Evidence over opinion. Including mine.
  • Ship over specify.
  • Defend the scope. Even against the founder.
  • Kill the idea if the idea deserves killing.

04 — Free thing

The AI
Discovery
Checklist.

Twenty-seven questions to ask before you build any AI feature. The same checklist I use in week one of every Discovery Sprint. PDF, free.

Or download the PDF directly · 10 pages · 61 KB